The cost of digital marketing can vary widely based on the type of services, the size of the business, and the budget. Here are a few common pricing models:

• Hourly rate: This model is commonly used for consulting or ad-hoc services and can range from $75 to $200 per hour.

• Project-based: The cost is agreed upon upfront and is based on the scope of the project.

• Retainer: This is a monthly fee for ongoing services, such as social media management, email marketing, or SEO. Retainers can range from $500 to $10,000 or more per month.

• Commission-based: This model is commonly used for affiliate marketing or pay-per-click advertising. The cost is a percentage of sales or clicks generated from the marketing campaign.

Ultimately, the cost of digital marketing will depend on the specific needs of the business, the goals of the marketing campaign, and the budget available for marketing spend. I personally value pricing transparency and will always provide detail on any and all expenses.