Paid Search Services

Paid Search Marketing

Targeted Paid Search At A Positive ROI

Most people use search engines to begin researching any purchase or service they plan to buy. In a perfect world, your website would show up automatically  whenever someone searched for your product or service, however getting to the first few results on Google or Bing can be tough, especially in a competitive market. Paid search can help your business show up on search where it matters most. In conjunction with Search Engine Optimizations (SEO) efforts that get more traffic through organic (or free) links on Google and Bing, paid search ads allow you to bid on specific keywords or phrases for your product or service with more control of the content and destination. Read on about the top 5 reasons your small business should use paid search.

Paid search keyword research

Keyword Research

Research and identify relevant keywords and phrases that are likely to generate traffic and conversions for the business. 

Campaign Strategy

Campaign Strategy

Based on your business goals and budget, I will develop a comprehensive campaign strategy that outlines the target audience, ad copy, bidding strategy, and other important details.

Paid Search Ad Creation

Ad Creation

Creation of compelling and visually appealing ad copy and creative assets that grab the attention of the target audience.

Paid Search Bid Management

Bid Management

Performance monitoring and adjustment of bids to meet your target ROI.

Paid Search Landing Page Optimization

Landing Page Optimization

Review and optimize landing pages to ensure they are relevant and optimized for conversions/sales.

Paid Search Tracking and Reporting

Tracking And Reporting

Regular performance tracking and reporting on ad campaigns with detailed metrics such as clicks, impressions, conversions, ROI and more.

Paid Search A/B Testing

A/B Testing

Testing various elements of the ad campaigns, such as ad copy creative assets, landing pages, and bidding strategies to identify the most effective approach.