Digital marketing refers to the use of various online channels, such as search engines, social media, email, and websites to promote a product or service. For small businesses, digital marketing can be an effective way to reach a large audience at a relatively low cost. Some common digital marketing strategies for small businesses include search engine optimization (SEO) to improve visibility in search engine results, content marketing to provide valuable information to potential customers, social media marketing to connect with customers and build brand awareness, and email marketing to keep customers informed and engaged. Additionally, small businesses can take advantage of online advertising platforms like Google Ads or Facebook Ads to reach specific potential customers and engage current ones.

I offer comprehensive campaign management services, including research, planning, implementation, and optimization of paid search campaigns (also known as search engine marketing). Services include:

1. Targeted Keyword Research

2. Ad creation and testing to improve campaign performance through iterative testing and optimization.

3. Landing page optimization services to improve the user experience and increase conversions

4. Bid Management services to effectively manage budget and ensure advertising efforts are cost-effective.

5. Reporting and Analytics to help you understand the performance of your campaigns and make data-driven decisions.

SEO website optimization services include technical optimization, on-page optimization, and content optimization. Specific activities include:

1. Keyword Research to reach the right audience with website content.

2. Link Building to improve website authority and ranking in search results.

3. Local SEO for businesses with physical locations to improve visibility in local search results.

4. Content Creation services to produce high-quality, relevant content that resonates with the target audience.

5. Reporting and Analytics to help you understand the performance of your website and make data-driven decisions.

I can help your business develop a comprehensive strategy for social media marketing efforts with:

1. Platform Management services to effectively manage social media presence, including scheduling and posting content.

2. Advertising services to reach a wider audience and achieve specific marketing objectives through social media platforms.

3. Community management that engages your audience and builds relationships

4. Reporting and Analytics to help you understand the performance of your website and make data-driven decisions.

Measuring your site traffic and knowing where it's coming from is an important part of digital marketing in order to determine success. I can help:

1. Install Google Analytics and Google Tag Manager to collect data from a variety of sources

2. Conversion optimization to help optimize your website for revenue or leads

3. Integration with a variety of tools and platforms like your CRM to provide a comprehensive view of your online performance

4. Easily understandable dashboards to understand website and digital marketing efforts

Engage your leads and current customers with targeted content and campaigns. I can help you achieve email marketing success through:

1. Email campaign creation aimed at achieving specific outcomes

2. Email marketing automation services to efficiently send targeted, personalized email campaigns.

3. Deliverability to help ensure that emails reach their intended audience and avoid spam filters.

4. Integration with a variety of tools and platforms, including customer relationship management (CRM) systems

Programmatic advertising services offer sophisticated audience targeting capabilities to reach your desired audience across the internet. I can help with:

1. Real-Time Bidding on ad impressions to efficiently allocate advertising budget.

2. Access to large amounts of data and analytics to help your business make data-driven decisions about advertising and selling efforts.

3. Cross-Device advertising services to reach your potential customer on multiple devices and platforms.

4. Tailored advertising efforts to your specific needs and goals.