Your marketing is generating activity. Not revenue.

I’m a fractional CMO for PE-backed and founder-led companies doing $5M–$50M in revenue. I find the bottlenecks between your marketing spend and your closed deals—then I fix them.

Book a 20 minute call

12+ years leading growth

E-commerce, Home Services, & Financial Services

Based in St. Louis, MO

Sound familiar?

You’re paying for leads, but too few book.

Form fills come in. Calls come in. But appointments don’t land on the calendar. Your speed-to-lead is measured in hours, not minutes, and you’re losing to whoever calls back first.

Appointments book, but too many no-show.

Day-of cancellations, idle techs, and a “are you still coming?” text chain that never ends.

Demos don’t convert to signed contracts.

Quotes sit in inboxes. Follow-up is inconsistent. Nobody owns the handoff between marketing and sales.

Budget goes to “activities” without a payback target.

Reports are full of clicks and impressions, but no clear acquisition cost or payback window by channel.

No single owner of the funnel.

Your agency is doing “stuff.” Internal updates are scattered. Decisions get delayed because nobody’s running a weekly operating rhythm.

What I Do

I don’t run ads. I run your marketing.

Find the revenue leak

I audit your funnel from spend to close and show you exactly where deals are dying—before we touch a single campaign

Install an operating rhythm

Weekly scorecards, clear ownership, agency accountability. You’ll know what’s working and what to kill—every week, not every quarter.

Reallocate budget to what converts

Most companies I work with are overspending on awareness and underspending on conversion. I fix the ratio.

Orchestrate your team and vendors

I manage your agencies, freelancers, and internal team so you don’t have to. One point of accountability for the entire marketing function

Happy Clients

Pamela’s strategies transformed our online presence for several of our portfolio companies, significantly boosting leads and conversions. She helped improve our lead conversion rate for our home services company by almost 30%.

TBD Management GroupYour Client

I’m very happy with Pamela’s marketing services. She’s willing to think outside the box, and has helped improve our lead quality.

Mighty Dog Roofing DenverYour Client

Pamela is a strategic thinker and an innovative marketer with a rare blend of strategic insight, operational expertise, and interpersonal skills.

Top Flite FinancialYour Client

I’ve sat in your chair.

Before I went fractional, I was a VP of Marketing running eight-figure budgets, managing agencies, and reporting to boards. I’ve led growth for mortgage companies, e-commerce retailers, home services franchises, and PE portfolio companies. I’ve built the dashboards, fired the underperforming agency, and had the hard conversation about why the leads aren’t converting.
Now I do that for 3–5 companies at a time—without the $250K salary, the benefits package, or the six-month ramp.

Ready to grow your business?

Take the first step towards driving revenue growth and enhancing your online presence. Schedule a free consultation to talk through your options. If I’m not the right fit, I’ll point you to someone who is.

Let’s Talk